Adam needed a website that reflected the quality of service that he provides. He didn’t have much content to help, so in addition to the website design we were also engaged to create the content for the site.
We identified and analysed Adam’s ideal client, and mapped out a journey we wanted them to go on. We then ran some competitor analysis to find what the competition were doing well, and where we had an opportunity to do better.
From a design standpoint, we included trust building elements to help show visitors that Adam’s team could perform. The content we prepared was conversational and geared around driving visitors to a core call to action (booking a strategy session).
Now Adam has a site that looks much more modern and representative of the quality of service he provides. He’s told us that he often gets positive feedback from prospective clients, which has helped him turn those prospects into customers.