Pauline wanted to stop using Sensis Yellow Pages. She was paying them over $4,000 per month for marketing but the phone wasn’t ringing. When she tried to cancel her service, they told her that she would lose her website (and she did NOT want to lose her website).
She engaged Launchpad Marketing to help her break free from Sensis and reduce her marketing spend.
As Pauline loved her site design, we didn’t make any drastic changes. We rebuilt the site in WordPress to allow for flexibility, fixed a few design errors, and implemented SEO best practices. We added a Live Chat feature to help Pauline answer questions from Website visitors. This allowed her to terminate her Sensis service which wasn’t working.
On completion of the website, we introduced our trusted partners for both SEO and Google Adwords to help Pauline take her marketing budget a lot further.
Pauline’s total monthly spend has reduced by 40% and business is going very well. Her team are constantly booked and she is now considering whether it’s worthwhile putting on more staff.